Drivers worldwide rely on radio reports to alert them to traffic and travel conditions before and during their travel. Radio station announcements usually provide a summary with more information provided on services such as websites and smart phone apps.
TIC can be used by radio stations and traffic information service providers to collect and create traffic information, announce traffic reports, and distribute to other services and systems.
TIC can be used to create traffic and travel event data reported by drivers, dedicated reporters, police, and other government agencies. The data can contain details about the event, location, text, audio, map and video images.
TIC can also collect data already created by public agencies and commercial traffic information service providers. Data can be compared and merged to reduce duplication and can be organized to increase relevance to the radio audience.
Producers can then use TIC to create news stories by selecting, grouping, and prioritizing traffic and travel events into a traffic news report. When different reporting styles and languages are required, these can be quickly and easily created.
Announcers can then read the traffic news on-air either using the station’s own system or by using TIC’s own news reader feature to adjust, time, and scroll the news report.
News reports can be published for use by stations, broadcasters, and agencies. Data can be distributed to websites, smart phones apps, and other mobile device services. Standard data exchange formats are supported including IPTC and NewsML (XML).